Pollux

UX/UI Design + Web Development & IT Consulting

Development of the trading system & commercial assets for Pollux

Toolkit:

UX/UI Design + Web Development & IT Consulting

Development of the trading & commercial assets system for Pollux

Toolkit:

01.

Problem to solve

Many digital platforms or wallets do not allow access to multiple financial markets. They are restricted to a limited range of activities, making it difficult for users to centralize their portfolio of products in one place.

02.

Objective

An integrated platform was developed to enable financial traders to enhance their trading practices in a more efficient and automated manner, aiming to reduce operational times and scale their businesses and client portfolios.

03.

Solution

Through a co-creation process, Clapps advised and developed the Pollux brand, its web presence, and applications, as well as a platform that allowed for the integration of various exchanges and arbitrage in financial operations to automate processes and streamline manual work for financial operators.

03.

Solution

Through a co-creation process, Clapps advised and developed the Pollux brand, its web presence, and applications, as well as a platform that allowed for the integration of different exchanges and arbitrage in financial operations to automate processes and reduce manual work for financial traders.

Work Process

DURATION
9 months

START
‍June 2022

INDUSTRY
Fintech

PLATAFORM
‍Web + Mobile

Research
Problem Identification
Working Hypothesis
Proposed Solution
Archetypes / User Personas

UX Design
Data Analysis
Customer Journey Map
Information Architecture
Low-Fidelity Wireframes
Userflows

UI Design
Design Patterns
UI Kit
Motion UI
High-Fidelity Prototyping

Work Process

DURATION
9 months

START
‍June 2022

INDUSTRY
Fintech

PLATFORM
‍Web + Mobile

Research
Problem Identification
Working Hypothesis
Solution Proposal
Archetypes / User Personas

UX Design
Data Analysis
Customer Journey Map
Information Architecture
Low-Fidelity Wireframes
Userflows

UI Design
Design Patterns
UI Kit
Motion UI
High-Fidelity Prototyping

Problem Identification

June

Working Hypothesis

July

Proposed Solution

August

User persona

Sept.

Data Analysis

Oct.

Customer Journey Map

Nov.

Information Architecture

Dec.

Low-Fidelity Wireframes

Jan.

Userflows

UI Kit

Design Patterns

Motion UI

High-Fidelity Prototyping

Feb.

User persona

Personal Data

Name:

Age:

Location:

Specialty:

Matías

28
‍
Palermo, CABA

Bachelor's in Marketing

Motivations

Utilizing technology to make better financial decisions.

Professional growth in the digital marketing industry.

Frustrations

It frustrates them that digital products are often launched to the market without proper quality control.

They are bothered by having to use different applications to make investment decisions and carry out financial operations daily.

Personal Information

Name:

Age:

Location:

Specialty:

Matías

28
‍
Palermo, CABA

Bachelor's in Marketing

Frequently Used Apps

Spotify

Mercado pago

Belo

Instagram

Virtual Wallets
Positioning Map

+ Quantity of financial instruments

+ Number of financial instruments

+ Number of transactions

- Number of
transactions

Information Architecture

Userflow: Cryptocurrency Sending

User Journey

Stages of the journey

Stage 1

Stage 2

Stage 3

Stage 4

Actions

The user decides to invest in various financial instruments through a mobile application.

They enter the app and quickly find how to buy stablecoins using money from other accounts they own.

The user purchases cryptocurrencies from the application.

They successfully make the purchase and see the operation reflected in their dashboard.

Pain Points

They have some distrust in using a new application in the market from which they don't yet have significant references

They're afraid of investing in cryptocurrencies and fear it might turn out to be a bad investment in the medium term

They are unaware of the value variation that the currency they want to acquire has experienced during the last month

They are concerned that the application may not have the proper financial backing

Feelings

Opportunities

Using a single application that centralizes access to different financial markets.

Having all their account, card, and bank information available in a single app.

The application provides valuable information about the state of the crypto world, allowing them to choose from a range of options.

They visualize their operations in a very simple and organized manner.

Low-fidelity prototype

UI kit

Typography & Colors

Poppins
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ABCDEFGHIJKLMÑOPQRSTUVWXYZ

High-fidelity prototype

Pollux covers your financial needs all in one place.

A home screen to access all your investments and quickly review the status of your accounts.

A crypto wallet available to analyze the market in real-time and trade various types of assets.

From My Balance you'll have access to metrics of the leading cryptocurrencies in the financial market.

From Mi Balance you'll have access to metrics of the leading cryptocurrencies in the financial market.

In just a few steps, you can convert your cryptocurrencies into pesos and vice versa.

‍
Covert between various currencies with just one click.

In just a few steps, you can convert your cryptocurrenciesinto pesos and vice versa.
‍
Covert between various currencies with just one click.

Create an order book to
‍trade with the lowest cost
‍in the entire market.

Deposit funds into account

Depositing and withdrawing funds from the platform is quick and secure, allowing for faster access to the world of investments.

‍My wallet is connected to the local banking system through Bank API.

You can receive money from CBU and CVU in Argentina and PIX for Brazilian customers.

The Pollux app provides access to multiple payment methods without the need to leave our ecosystem.

The Pollux app provides access to multiple payment methods without the need to leave our ecosystem.

Personal Data

Personal Information

Let's work together!